Marketing BML Munjal University

Overview

The Marketing, MBA course from BML Munjal University syllabus has a particular focus on the marketing electives and follows a practical learning approach integrated with theoretical classes.

Marketing as a function has undergone a complete transformation in the recent past. Traditional theories and approaches to its practice are either no longer relevant or must be constantly updated to keep abreast of regular changes. Consequently, marketing professionals have to adapt the understanding of the role they play in a firm’s success. The marketing function involves the following multi-dimensional tasks:

This branch primarily deals with areas such as:

• Developing marketing strategies and plans

• Analyzing consumer behaviour and selecting markets

• Product and brand management

• Managing distribution, marketing channels and retailing

• Digital Marketing

• Integrated marketing communications

• Pricing

• Marketing Research

A good marketing manager can change the fortunes of a company with the right strategies, which can result in a brilliant and rewarding career. This is why an MBA in Marketing is one of the most preferred postgraduate courses.

Career opportunities:

BMU offers an integrated business education that covers business skills, conceptual approach, and pragmatic approach. Our aim is to develop and improve the soft skills of students. We encourage them to work in a team and provide them market exposure to acquaint them with industry experience.

During the program, our focus is on improving multiple skills such as analytical thinking, creativity, communication skill, public speaking, negotiation, stress management and technology. During the course, the teachers constantly help them to improve such skills as they play a major role in their professional life. The candidates are also promoted to master the ability to train others and deal with pressure.

On completing the course, the students can work at various positions in reputed companies as:

• Marketing Manager

• Sales Representative

• Public Relations Specialist

• Management Analyst

• Marketing Research Analyst

• Advertising or Promotion Manager

• Sales Manager

The graduates have a chance to work with retailers, industries, manufacturers, multinational companies, charities, government and local authorities. Their job role is to promote activities, update databases, develop marketing campaigns, organize events, devise and present ideas and strategies, analyse data to identify the audiences, and managing data analytics.