Overview

The Digital Marketing and Analytics course from Al Akhawayn University provides students with the necessary knowledge, concepts, and tools in digital marketing to enable them to develop and implement digital marketing strategies, support the digital transformation of companies and analyze digital data for decision-making.

Career Opportunities

Digitalization is radically changing the way the world conducts business and it is here to last. Digital Marketing is gaining ground on traditional marketing channels and opens the doors to a large spectrum of career opportunities. With the MSDMA our graduates are equipped to unleash the value embedded in an insight-driven market and to lead successful marketing strategies.

Programme Structure

Courses include

Applied Marketing Models

Advanced Marketing Management

Marketing Research

Web and Social Media Marketing and Analytics

Digital Marketing Research Project

Digital Marketing Capstone

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-05-31 00:00:00
Starting 2027-01-19 00:00:00
- Apply before 2026-10-31 00:00:00

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

Credits

30 SCH

Delivered

On Campus

Campus Location

Ifrane, Morocco

Disciplines

Digital Marketing Data Analytics View 4 other Masters in Data Analytics in Morocco

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

Other requirements

General requirements

There are three basic requirements for acceptance to a graduate program:

A bachelor's degree from an accredited institution, or equivalent

Strong academic average in course work leading to the "Licence"; or, if graduating from a system using the US higher education model, a'B' average or better in the upper level (junior and senior level) work and in any graduate work already completed; or, other evidence of ability to succeed in graduate study

Adequate preparation for the proposed graduate program; and, acceptance by the appropriate Admissions

Committee Selected candidates may be invited for an interview with the admissions committee.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Al Akhawayn University and/or in Morocco, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

100800 MAD / year

≈ 100800 MAD / year
Domestic Applies to you

Applies to you

Citizens or residents

63600 MAD / year

≈ 63600 MAD / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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