Fashion Brand Management Polimoda

Overview

Brand Managers are experts in creating, preserving and reshaping the identity of a brand. They speak to the subconscious and win the battles going on in the minds of consumers. One day, they’ll become the CEO.

This Fashion Brand Management program at Polimoda features three main areas: Vision; the tuning between human, society and industry that makes brands relevant; Management, the strategic marketing of a business model in real case scenarios and Communications, the creation and delivery of a sense-based message to seduce and aggregate.

This intensive specialization program is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included.

Lessons amount to a total of 700 contact hours and the overall obtainment of 80 credits.

This Fashion Brand Management course from Polimoda is completed with the possibility of an internship in a fashion company.

Career

Brand Manager graduates, formed by a method based on the creation of original materials, can work in a wide range of areas in fashion companies, trend or communications agencies and other industries driven by the expression of identity such as technology, art, publishing, cinema and music.