Advertising Account Management Universitat Autònoma de Barcelona

Overview

In an increasingly competitive society, job specialisation is a must, and organisations look for specialists who can successfully carry out their objectives. Economic development, together with a growing market globalisation, implies that companies seek individuals who have the training to manage marketing and advertising plans properly.

Companies need professionals who are able to combine their specific knowledge in marketing and advertising to sell products/services successfully, without which the company could not exist.

Following the methodology implemented in the graduate programmes offered in the area of communications studies at Autonomous University of Barcelona and with a strong focus on specialisation, the university created this Advertising Account Management master, offering a specialisation in the field of management and administration of advertising accounts which cannot be found in undergraduate courses.

Career Paths

As professionals specialised in account management, graduates will be prepared to work in the following type of firms: advertising agencies in general, online advertising agencies, communication departments, marketing departments, corporate identities, mass media, commercial departments, etc.