Digital Marketing Solent University

Overview

The Digital Marketing M.Sc. at Solent University is a challenging, practice-orientated programme designed to equip students with the strategic and creative skills necessary for the rapidly expanding digital sector. This course focuses on the complexities of the modern online landscape, ensuring graduates are prepared for innovation-led roles. Students explore the many facets of consumer behaviour to understand the drivers behind digital actions.

Throughout the programme, you will learn to formulate complex digital marketing strategies and execute effective campaigns for diverse brands. The curriculum emphasises the transition of theory into practice, allowing you to apply theoretical models to real-world scenarios.

Why Digital Marketing at Solent University?

Solent University offers a stimulating study environment with state-of-the-art facilities, including The Spark, an award-winning teaching building. Students benefit from a weekly guest lecture programme featuring industry experts and seasoned professionals, providing excellent networking opportunities. The university maintains strong links with marketing, communications, and PR agencies, ensuring the curriculum remains aligned with current industry standards.

Tuition Fee Breakdown

• International fee: GBP 18350 per year
• National fee: GBP 10400 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Academic Skills and Career Development
• Consumer Insights and Data Analysis
• Advanced Transmedia Marketing Strategy
• Digital Marketing Applications
• Research Methods and Final Major Project
• Developing the Project Professional
• Enterprise and Innovation
• Professional Practice

Careers with Digital Marketing

Graduates from this programme are well-positioned for high-skilled careers in the global digital advertising market. The course prepares individuals for various specialist roles within agencies or in-house marketing departments. Typical career destinations for graduates include:

• Digital Marketing Executive
• Social Media Executive
• Digital Content Creator
• Digital Analyst
• Digital Account Manager
• Digital Marketing and Communications Officer

The Solent Careers team provides ongoing support, including assistance with work placements, CV checks, and one-to-one guidance to help students transition into professional roles. Graduates also join a global alumni network, offering long-term professional connections and benefits.