Studyportals

Marketing Management

Università Commerciale Luigi Bocconi

M.Sc. On Campus
24 months
Duration
14073 EUR/year
14073 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The career opportunities offered by the Marketing Management program at Università Commerciale Luigi Bocconi  can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.

Overview

The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.

Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).

Career Opportunities

Job opportunities for graduates in the Marketing Management program at Università Commerciale Luigi Bocconi include:

  • Business-to-business and business-to-consumer roles in all industries
  • Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
  • Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations
  • Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
  • A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.

Programme Structure

Courses include:

  • Strategic Marketing Tools
  • Market Sensing
  • Global Vision and Economic Scenarios
  • Go-to-Market Tools
  • Marketing Analytics
  • Innovation and Competitive Paths

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Required
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
Required
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
88
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Results of the GMAT (or GRE) test: The aptitude test scores provide a fair and objective way to compare applications.Bocconi requires only the total score (verbal and quantitative sections) of the GMAT or GRE.No particular scores are required to participate to the selections.
  • Grade point average of exams passed in the Undergraduate programThe undergraduate GPA and transcripts are an indication of the applicant's previous academic performance. No particular scores are required to participate to the selections.
  • Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement

Tuition Fee

  • International

    14073 EUR/year
    Tuition Fee
    Based on the original amount of 14073 EUR per year and a duration of 24 months.
  • EU/EEA

    14073 EUR/year
    Tuition Fee
    Based on the original amount of 14073 EUR per year and a duration of 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Marketing Management
-
Università Commerciale Luigi Bocconi

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