Marketing Management Università Commerciale Luigi Bocconi

Overview

The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.

Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).

Career Opportunities

Job opportunities for graduates in the Marketing Management program at Università Commerciale Luigi Bocconi include:

• Business-to-business and business-to-consumer roles in all industries

• Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring

• Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations

• Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies

• A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.