Overview
The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.
Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Career Opportunities
Job opportunities for graduates in the Marketing Management program at Università Commerciale Luigi Bocconi include:
- Business-to-business and business-to-consumer roles in all industries
- Key areas in marketing, e.g. market analysis, strategic marketing planning, marketing implementation, and monitoring
- Opportunities in the international arena, thanks to the international awareness about the strength of the Bocconi brand and its network of relations with companies, public sector institutions and non-profit organizations
- Openings in manufacturing, service, retailing and consultancy companies, as well as with market-research and communication agencies
- A wide variety of starting positions and roles, such as product and brand manager, advertising strategist, market analyst, media planner, key-account and customer relationship manager, trade and retail manager, sales manager, category manager, PR and event manager, etc.
Programme Structure
Courses include:
- Strategic Marketing Tools
- Market Sensing
- Global Vision and Economic Scenarios
- Go-to-Market Tools
- Marketing Analytics
- Innovation and Competitive Paths
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , National
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Language
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Credits
Delivered
Campus Location
- Milano, Italy
Disciplines
Marketing Management View 9 other Masters in Marketing Management in ItalyWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Results of the GMAT (or GRE) test: The aptitude test scores provide a fair and objective way to compare applications.Bocconi requires only the total score (verbal and quantitative sections) of the GMAT or GRE.No particular scores are required to participate to the selections.
- Grade point average of exams passed in the Undergraduate programThe undergraduate GPA and transcripts are an indication of the applicant's previous academic performance. No particular scores are required to participate to the selections.
- Evaluation of the applicant's Curriculum vitae / Resumée and Personal statement
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Università Commerciale Luigi Bocconi and/or in Italy, please visit Student Insurance Portal.
Tuition Fees
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International Applies to you
Applies to youNon-residents18200 EUR / year≈ 18200 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals18200 EUR / year≈ 18200 EUR / year
Living costs
Milano
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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