Digital Marketing Strategy Trinity College Dublin

Overview

The Digital Marketing Strategy at Trinity College Dublin is a comprehensive master level programme designed to equip students with the essential tools for modern marketing leadership. This course focuses on the intersection of digital design, user experience, and strategic implementation within a rapidly evolving global economy. Students explore how contemporary organisations conduct business in a digital-first world while developing the technical acumen required for high-level roles.

Why Digital Marketing Strategy at Trinity College Dublin?

Trinity Business School is a globally-renowned, triple-accredited institution that provides an ultra-modern educational experience in the heart of Dublin. The programme benefits from a strong industry-led approach, featuring expert guest speakers from leading multinational companies such as Google, Facebook, Microsoft, and HubSpot. Students have unique opportunities to visit these nearby European headquarters to master specific platforms, including Google Ads, Analytics, and HubSpot tools.

Tuition Fee Breakdown

• International fee: EUR 24000 per year
• European fee: EUR 16575 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of 90 credits, including a taught component and a substantial final project. Modules may include:

• Digital Design
• User Experience
• Digital Strategy
• Business Acumen
• Digital Eco-system
• Marketing Strategy

In addition to the taught modules, students must complete a significant piece of independent work to qualify for the degree:

• Dissertation
• Company Project

Careers with Digital Marketing Strategy

Graduates are prepared for diverse roles across various sectors, including technology, retail, consulting, manufacturing, and biotech. The dedicated Careers and Community team provides tailored support through psychometric assessments, one-to-one coaching, and networking events to help students achieve their professional goals. Recent graduates have secured positions at prestigious global firms such as Accenture, eBay, Glanbia, and Google.