Designed for the digital marketing environment, the Marketing programme at Queen's University Belfast encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.
Students will have the opportunity to apply for minimum 12 week paid internship as an option in Semester 3, students will be required to undertake an action research project and submit a report based on this.
This option is instead of undertaking a traditional research dissertation or an academic research project. This option, only available top high-performing students, provides the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.
World Class Facilities
The Marketing Analytics for Managers module features SAS software. SAS Institute is a provider of tools, technologies and services focused on business analytics. A recent study shows SAS dominates the global advanced analytics market. This again is a signal to employers that our students have the theoretical, practical and industry-standard software skills to compete.
Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.
More informationVisit official programme website
- Marketing Management
- Consumer Behaviour
- Accounting for Managers
- Finance for Managers
- Research Methods for Business
- International Marketing
- 12 months
Start dates & application deadlines
- StartingApply anytime.
DisciplinesMarketing Digital Communication Digital Marketing View 129 other Masters in Digital Marketing in United Kingdom
- Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.
International20800 GBP/yearTuition FeeBased on the original amount of 20800 GBP per year and a duration of 12 months.
EU/EEA6140 GBP/yearTuition FeeBased on the original amount of 6140 GBP per year and a duration of 12 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.