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Marketing, M.Sc.

  • Anytime
    Application Deadline
  • 12 months
    Duration
University rank #180 (QS) ,
Designed for the digital marketing environment, the MSc in Marketing at Queen's University Belfast encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. 

About

The 12 week internship placement of the MSc Marketing Degree at Queen's University Belfast covers projects on marketing strategy audits, social media and digital work, along with big data analytics.

Marketing Highlights

Professional Accreditations

  • Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations: marketing, strategic marketing, and marketing and consumer behaviour. Students of the MSc Marketing programme will be registered as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.
  • The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).

Industry Links

  • Students have the opportunity to apply for minimum 12 week paid internship as an alternative to the traditional MSc dissertation in Semester 3. It is compulsory for students who secure an internship to submit a work-based research project as the final element of the MSc Marketing degree. This option provides students with the opportunity to apply and review academic and theoretical principles in practice. It also provides students with real-world experience of working in a marketing environment.

World Class Facilities

  • The Marketing Analytics for Managers module features SAS software. SAS Institute is a provider of tools, technologies and services focused on business analytics. A recent study shows SAS dominates the global advanced analytics market. This again is a signal to employers that our students have the theoretical, practical and industry-standard software skills to compete.

Student Experience

  • Teaching methods and learning may include lectures, tutorials, seminars, case studies, computer/software demonstrations, non-book media (videos and podcasts), individual research, oral presentations, group projects, online discussion forums, industry visits, practitioner workshops, and internship opportunities.

 Career Prospects

Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.

 

Accreditation

Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Programme Structure

Courses include:
  • Accounting 
  • Consumer Behaviour 
  • Finance 
  • Marketing Management 
  • Compulsory modules
  • Research Methods and techniques 
  • International Marketing 
  • Digital Marketing 
  • Elective modules 

            Detailed Programme Facts

            • Programme intensity Full-time
              • Full-time duration 12 months
            • Credits
              180 alternative credits
            • Languages
              • English
            • Delivery mode
              On Campus

            English Language Requirements

            You only need to take one of these language tests:

            • Minimum required score:

              90

              The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

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            • Minimum required score:

              6.5

              The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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              StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

            • Minimum required score (Grade B2):

              176

              C1 Advanced is a Cambridge English Qualification. It reports on the Cambridge English Scale between 142 and 210. You will receive a separate score for each of the four skills (reading, writing, listening and speaking) and for Use of English. These five scores are averaged to give you an overall result for the exam. Universities and colleges may ask you to achieve a specific score, either overall or for a particular skill.

              Note: degree programmes and applications may require a more specific minimum score for admission.

            • Minimum required score:

              62

              PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

            Academic Requirements

            You need the following GPA score:

            Recommended score: Upper Second Class

            Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of Upper Second Class or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

            Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

            • Normally a 2.1 Honours degree or equivalent qualification acceptable to the University in any discipline.

            StudyPortals Tip: Students should consider taking one of the Pre-Master's below. these courses will be necessary if:

            • You are considered ineligible for admission
            • You need to improve your academic, study, research or language skills
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            Tuition Fee

            • International

              18200 GBP/year
              Tuition Fee
              Based on the original amount of 18200 GBP per year and a duration of 12 months.
            • EU/EEA

              7000 GBP/year
              Tuition Fee
              Based on the original amount of 7000 GBP per year and a duration of 12 months.
            We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

            Living costs for Belfast

            • 561 - 890 GBP/month
              Living Costs

            The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

            Funding

            StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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