Overview
In the Marketing - Corporate Account Management (Online) course from Centennial College you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.
Key facts
As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:
- Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
- Verbal and written communication;
- Selling and presentation (storytelling and practical methodologies);
- Using analytics and customer relationship management (CRM) tools;
- Business and financial literacy to create compelling customer value propositions;
- Engaging buyers and influencers through digital content and omnichannel marketing;
- Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
- Understanding negotiations from the buyer’s perspective;
Career Outlook
- Account Manager
- Account Executive
- Sales Coordinator
- Sales Representative (Inside/Outside/Commercial/Government)
- Sales Consultant
- Business Development Representative
- Financial Services Representative
- Territory Sales Representative
Programme Structure
Courses includes:
- Coop/Employment Preparedness
- Solution Selling
- Account Management Essentials
- Business Ethics and Negotiation Skills
- Strategic CRM
- Customer Experience Design
- Digital Marketing Strategies and Applications
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , International
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- Starting
- Apply before , National
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Language
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Delivered
Campus Location
- Toronto, Canada
Disciplines
Marketing Management Studies View 6 other Masters in Marketing in CanadaWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- University degree or a three-year college diploma in any discipline from a recognized institution
- We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years' work experience relevant to the program (transcript and resume review required).
- English language proficiency
Tuition Fees
-
International Applies to you
Applies to youNon-residents17148 CAD / year≈ 17148 CAD / year -
Domestic Applies to you
Applies to youCitizens or residents4118 CAD / year≈ 4118 CAD / year
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Marketing - Corporate Account Management (Online).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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