Marketing King's College London

Overview

In the public, private, and not-for-profit sectors, marketing is now recognised as fundamental to general management decision-making and is widely considered a critical business function. Developing essential marketing skills can make you pivotal to strategic decision-making. These skills include informing and leading on markets, driving strategy and income, managing customers, and monitoring competitors.

As a result, this fully online MSc in Marketing programme from King's College London can prepare you for a broad range of marketing, management, and consulting careers. You'll be equipped to negotiate the challenges of highly competitive global markets. This includes leading activities ranging from marketing, brand, and communications to business development and operations management.

Career

The course is ideally suited to marketing professionals seeking to progress to director-level positions or general senior management roles which require strategic thinking, planning, and management.

During the course, while covering the major marketing concepts and principles, you will apply your learning to real-life situations through case studies and practical exercises. This develops skills you can apply in the workplace straight away. For example, it includes digital campaign planning or data interpretation using specialist analytics software such as Qualtrics and Mintel.

The advanced marketing skills and expertise you gain will prepare you for strategic positions. These could involve developing meaningful business solutions across various sectors, from retail, health, and technology to education, charity, and government. You can work in-house, for a marketing or consulting firm or even start your own company.