Overview

Companies and organisations are constantly seeking professionals who can contribute to their growth and help them reach their target audience effectively. By studying the Business Development and Marketing programme at University of Skövde you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building. These skills make you a valuable asset to organisations, increasing your employability and career prospects. It also prepares you with valuable tools if you are looking to start your own business.

During your studies you will get opportunities to interact with companies in the region (for instance within the business incubator at Science Park Skövde), and to apply their knowledge in practical settings.

Career prospects

The need for this master programme is well-pronounced both in Sweden and internationally. For example, McKinsey’s 2020 report on the future of work in Europe predicts that only 15 occupations account for almost 30% of potential future net job growth –marketing professionals, business developers, and managers are among these 15 professions.

Programme Structure

The Focus of Your Studies:

The first semester starts with two courses providing you fundamental knowledge in business development and marketing on advanced level, after which you choose between the general business administration track and the track focusing on business development in the gaming sector.
In the general track you learn how digitalisation and sustainability shape modern business development and marketing, whereas the gaming track equips with specific knowledge of the gaming sector. The tracks jointly immerse in issues of strategic business development and marketing.

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-04-15 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-01-15 00:00:00 , International

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

Credits

60 ECTS

Delivered

On Campus

Campus Location

Skövde, Sweden

Disciplines

Marketing Business Intelligence View 13 other Masters in Marketing in Sweden

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

Other requirements

General requirements

Prerequisite is a Bachelor’s degree equivalent to a Swedish kandidatexamen of 180 credits.
A further requirement is proof of skills in English equivalent of studies at upper secondary level in Sweden, known as the Swedish course English 6. This is normally demonstrated by means of an internationally recognized language test, e.g. IELTS or TOEFL.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Skövde and/or in Sweden, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

135000 SEK / year

≈ 135000 SEK / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Additional Details

EU/EEA Citizens are not required to pay tuition fees.

Living costs

Skövde

Sweden

6850 - 9320 SEK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Development and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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