Overview

The Marketing in the Creative Industries programme from Queen Mary University of London will study the principles of marketing tailored to creative industries and the cultural sector and you will explore how arts, heritage and culture are linked to business and society.

What you'll study

Using real case studies from around the world and building on a network of London-based practitioners, creatives, well-established cultural organizations and strategic arts collaborators, the course offers a complex view of arts marketing and consumption and their relationship to social change. The programme also offers insights into the often precarious forms of work and organisation that have emerged in the creative sectors, and the relationship between cultural production and movements for environmental sustainability and economic and social justice.

You will have the opportunity to delve into subjects at the heart of marketing and communication for the creative industries, including:

Arts marketing and cultural consumption

Audience development and community engagement strategies

Ethical/Social marketing for the creative sector

Advertising, digital and social media marketing

The management and administration of art and culture

Inclusion, equality and diversity in the cultural/creative marketplaceâ€¯

Sustainability in cultural production

You will research the practices of cultural organisations and creative businesses through lectures and seminars, open discussions, debates, and guest lectures from artists, creatives, arts marketers and administrators and cultural organisers.

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Programme Structure

Courses include:

Dissertation for Marketing
Marketing Management
Applied Methods
Brand Storytelling in the Digital Age
Networked and Influencer Marketing

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-14 00:00:00

Apply anytime.
Starting 2027-01-04 00:00:00

Apply anytime.
Starting 2027-04-01 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

100

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PTE Academic

76

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IELTS

7

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Management of Creative Industries View 337 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

76

Schedule a PTE test!

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Degree requirements

A 2:1 or above at undergraduate level in any subject.
To obtain additional information about the program, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35250 GBP / year

≈ 35250 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

15750 GBP / year

≈ 15750 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing in the Creative Industries.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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