Marketing Management London School of International Business

Overview

The M.A. Marketing Management at London School of International Business is a sophisticated postgraduate programme designed to cultivate advanced strategic expertise within the global commercial landscape. This curriculum provides a deep dive into modern promotional techniques, ensuring that students can navigate the complexities of contemporary consumer environments. By blending theoretical frameworks with practical applications, the programme prepares individuals to lead high-impact marketing initiatives across diverse sectors.

This course is specifically structured for ambitious professionals and graduates who aim to secure senior leadership roles. Through a rigorous exploration of market dynamics, participants develop the critical thinking and analytical skills necessary to solve complex business challenges.

Why Marketing Management at London School of International Business?

Studying at this institution offers a unique advantage through a curriculum that emphasises industry relevance and global perspectives. The programme features project-based learning and collaborations that provide hands-on experience with real-world applications. Students benefit from a diverse international community, gaining insights from peers across more than 157 nationalities. Furthermore, the assignment-based assessment model eliminates the pressure of traditional examinations, focusing instead on the practical achievement of learning outcomes.

Tuition Fee Breakdown

• International fee: GBP 4000 per full
• National fee: GBP 4000 per full

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to cover the most critical aspects of modern commerce, ensuring graduates are well-versed in both traditional and emerging trends. Modules may include:

• Marketing Research Methods
• Brand Management and Branding
• Consumer Behaviour and Psychology
• Advertising and Promotional Mix
• Digital Marketing Strategies
• Marketing Communications and Public Relations
• Marketing Analytics and Data-Driven Decision Making
• International Marketing and Globalization

Careers with Marketing Management

Graduates of this programme are well-positioned for senior roles in a variety of competitive industries, including finance, business services, and the non-profit sector. The skills acquired during the course enable professionals to transition into high-level management positions where they can drive organisational growth and profitability. Common career paths for alumni include roles such as Marketing Manager, Brand Manager, and Market Researcher. Additionally, the focus on data-driven decision-making prepares graduates for specialised positions such as Digital Marketing Specialist or Business Development Manager, where they can apply advanced analytics to execute successful global marketing campaigns.