Overview

Marketing Analytics from Birkbeck, University of London is designed to offer you a blend of technical, quantitative modules in data analytics, alongside more technical marketing, social media and branding modules that will develop your ability to apply data analytics and technology to related digital marketing practices and real-world examples.

Quick Facts:

To enhance your skills and in-depth knowledge in this area, we provide you with practical sessions on data analytics, simulation and other statistical data analysis exercises using: available brand datasets and established analytical tools and valuation techniques and digital marketing modelling with industry/marketing world applications.
On successful completion of this course you will have gained the skills to be able to interpret case studies and live company marketing analysis, as well as social media analysis and brand performance.
You will also have built the confidence to be able to analyse marketing and other data, and use this to make effective marketing decisions.
Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.

Programme Structure

Courses include:

Advertising and Promotion
Brand Analytics
Digital Marketing Initiative, Work Placement
Introduction to Analytics and Business
Marketing Analytics
Strategic Marketing Management

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-10-05 00:00:00
- Apply before 2026-07-14 00:00:00 , International

More details

The university recommends that applicants apply as early as possible and at least six weeks before the start of term.

Language

English

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

79

Schedule TOEFL®

PTE Academic

62

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.
If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23790 GBP / year

≈ 23790 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

15210 GBP / year

≈ 15210 GBP / year

Additional Details

Part-time home students: £7,605 per year
Part-time international students: £11,895 per year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Scholarships Information

Available Scholarships

Our partners