Digital Marketing, Transformation and Design Thinking EU Business School

Overview

In this  Digital Marketing, Transformation and Design Thinking program from EU Business School students will learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Career

Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:

Design Strategist       

Design strategists use analysis and research to suggest potential strategies for growing customer engagement. Primarily, they are responsible for researching, designing, and executing effective silent engagement strategies. A design strategist often works with designers to identify and meet the demands of a customer base.

Logical thinking and excellent communication skills are required to become a design strategist. They also need superior creative thinking and problem-solving skills.

Digital Marketing Strategist  

The role of a digital marketing strategist involves implementing a range of marketing strategies, carrying out extensive research to identify fresh marketing opportunities, as well as developing innovative concepts to promote brand awareness. A digital marketing strategist often coordinates the relevant marketing platforms and channels of a company into an overall marketing plan.

Exceptional organizational, analytical and communication skills are required for this career. They must also be able to forecast trends and proactively develop new strategies based on their knowledge of the current market and customer base.

Digital Adoption Manager    

The main task for anyone in this role is to drive and oversee an organization's digital strategies. Typically, a digital adoption manager is responsible for managing and measuring the execution of digital adoption programs, working with stakeholders to understand challenges to adoption, develop strategies to overcome obstacles, and to measure the ROI of digital adoption initiatives. 

Strategic thinking and problem-solving skills are key for success as a digital adoption manager. They will also benefit from effective communication skills and a thorough understanding of technology and data science.

Search Engine Optimization Specialist

A search engine optimization specialist has a wide variety of roles and responsibilities. They must streamline, review, and then implement fully optimized websites so they appear in the top results on any given search engine. SEO specialists are also responsible for carrying out continuous keyword research, as well as managing content strategy, link building and keyword strategy.

To become a successful Search Engine Optimization specialist, technical knowledge should be complemented by excellent critical thinking skills. A working knowledge of programming, especially as it pertains to the web, is highly advised.