Sports Marketing and Media UCFB x GIS

Overview

The Sports Marketing and Media programme at UCFB x GIS is designed to equip graduates and industry practitioners with the advanced skills required to navigate the increasingly commercialised global sports landscape. This degree addresses the vital role that marketing and media teams play in enabling multi-million pound sports organisations to communicate effectively with a global audience.

Why Sports Marketing and Media at UCFB x GIS?

Studying with this institution provides access to a world-class network of industry professionals and alumni. UCFB x GIS has been recognised for its excellence in the SportBusiness Postgraduate Rankings, notably being ranked as the top UK university for career advancement. The faculty consists of experienced practitioners, including active broadcasters and journalists, ensuring that the curriculum remains aligned with current industry trends and digital innovations.

Tuition Fee Breakdown

• International fee: GBP 15950 per year
• National fee: GBP 12950 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a comprehensive oversight of the sports sector, blending traditional communication methods with modern digital strategies. Modules may include:

• Sports Media Management
• Sports Marketing and Digital Communications
• Sports Media Content Creation
• Sports Leadership
• Applied Professional Project
• Branding and Sports Sponsorship
• Customer Relationship Management and Analytics in Sport
• Contemporary Issues in Sport

Careers with Sports Marketing and Media

Graduates are prepared for senior positions within the core media and marketing departments of professional sports clubs, governing bodies, and commercial sports organisations. The programme focuses on developing uniquely honed business skills essential for managing high-profile stakeholders and high-pressure media environments. Alumni have successfully secured roles such as Senior Commercial Rights Manager at major organisations like Arsenal FC, reflecting the high employability of graduates within the global sporting industry.