Customer Relationship Marketing CEU University Cardenal Herrera

Overview

This Customer Relationship Marketing programme at CEU Universities will focus on the critical nature of relations between customers and companies/brands. The programme will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.

Students will get an in-depth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.

They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.

There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programmes Students need to work on a consultancy project and carry out the internship during the last semester.

Why study this programme?

• our mission is to provide world-leading, research-informed management science education.
• our programme is specialized and diverse, with opportunities to take deep dives into topics at the forefront of consumer relationship marketing research and practice.
• we provide access to an international, welcoming, collaborative community of students and teachers.

MERCURI will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with particular emphasis on modern consumers and their behaviors. These professionals should be able to help companies in designing and introducing more successful and sustainable marketing strategies, suitable for the present European environment.