Overview
This Customer Relationship Marketing programme at CEU Universities will focus on the critical nature of relations between customers and companies/brands. The programme will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an in-depth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programmes Students need to work on a consultancy project and carry out the internship during the last semester.
Why study this programme?
- our mission is to provide world-leading, research-informed management science education.
- our programme is specialized and diverse, with opportunities to take deep dives into topics at the forefront of consumer relationship marketing research and practice.
- we provide access to an international, welcoming, collaborative community of students and teachers.
MERCURI will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with particular emphasis on modern consumers and their behaviors. These professionals should be able to help companies in designing and introducing more successful and sustainable marketing strategies, suitable for the present European environment.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Consumers and Markets
- Relationships and Measurements
- Psychology and Sociology of Consumption
- World and European Economics
- Consumer Behavior
- Consumer Law and Consumer Protection
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
Credits
Delivered
Campus Location
- Moncada, Spain
Disciplines
Marketing Public RelationsExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Bachelor’s degree or equivalent degree (at least amounting to 6 semesters and 180 ECTS),
- Proof of English proficiency at minimum level B2 CEFR (Common European Framework of Reference for Languages),
- Good academic records
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at CEU University Cardenal Herrera and/or in Spain, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents2000 EUR / year≈ 2000 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals2000 EUR / year≈ 2000 EUR / year
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Customer Relationship Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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