Overview

The Digital Marketing program at University of Melbourne will help you:

Build your digital marketing skills and knowledge: Skills you will learn include social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
Learn from industry experts and be job ready: Connect with marketing professionals who will share their real-life case studies as part of your studies. Complete an internship or take a consulting subject working to solve a real company problem.

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

Employment outcomes

Graduates of the new Master of Digital Marketing will forge dynamic careers in the digital marketing industry applying their technical skills to the areas of:

Campaign Manager
Digital Analyst
Marketing Executive
Digital Channel Manager
Digital Marketing Manager
Senior Marketing Manager

Programme Structure

Courses include:

Digital Marketing Metrics

Digital Marketing Analytics

Digital Retail

Content Marketing

Thought Leadership in Digital Marketing

Advertising and Communications Strategy

Key information

Duration

Full-time
- 18 months
Part-time
- 36 months

Start dates & application deadlines

Starting 2026-07-22 00:00:00
- Apply before 2026-04-30 00:00:00 , International
- Apply before 2026-05-31 00:00:00 , National
Starting 2027-02-26 00:00:00
- Apply before 2026-10-31 00:00:00 , International
- Apply before 2026-11-30 00:00:00 , National

Language

English

TOEFL^® IBT

81

Schedule TOEFL®

PTE Academic

64

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

150 alternative credits

Delivered

On Campus

Campus Location

Melbourne, Australia

Disciplines

Digital Marketing View 11 other Masters in Digital Marketing in Australia

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

81

Schedule TOEFL®

PTE Academic

64

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 103161D

In order to be considered for entry, applicants must have completed:

An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation; and
A personal statement outlining why you wish to be considered for the course.

In ranking applications, the Selection Committee will consider:

Prior academic performance; and
Your personal statement.

The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board Rules on the use of selection instruments.

Applicants are required to satisfy the university's English language requirements for graduate courses

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Melbourne and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

56992 AUD / year

≈ 56992 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

36992 AUD / year

≈ 36992 AUD / year

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Employment outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Melbourne

Funding

Scholarships Information

Available Scholarships

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