Marketing and the Creative Industries Queen Mary University of London

Overview

The Marketing and the Creative Industries programme from Queen Mary University of London  focusses on fine and visual arts, theatre, dance, music, fashion, film, design, gaming and more. Students will develop insight into practical marketing and audience development for the arts and cultural sectors learning from established scholars and cultural practitioners. 

What you'll study

Using real case studies from around the world and building on a network of London-based practitioners, creatives, well-established cultural organizations and strategic arts collaborators, the course offers a complex view of arts marketing and consumption and their relationship to social change. The programme also offers insights into the often precarious forms of work and organisation that have emerged in the creative sectors, and the relationship between cultural production and movements for environmental sustainability and economic and social justice. 

You will have the opportunity to delve into subjects at the heart of marketing and communication for the creative industries, including: 

• Arts marketing and cultural consumption 

• Audience development and community engagement strategies 

• Ethical/Social marketing for the creative sector 

• Advertising, digital and social media marketing 

• The management and administration of art and culture 

• Inclusion, equality and diversity in the cultural/creative marketplace  

• Sustainability in cultural production 

You will research the practices of cultural organisations and creative businesses through lectures and seminars, open discussions, debates, and guest lectures from artists, creatives, arts marketers and administrators and cultural organisers. 

You will also have the opportunity to visit and meet innovative creative organisations and SMEs to learn how they operate in London’s cultural scene and get a glimpse of the work that is done backstage. For example backstage visits, tours, guest lectures and workshops with marketing experts from the National Theatre, Whitechapel Gallery, Sadlers Wells, Rambert Dance, Victoria and Albert Museum, The British Museum, The Royal Ballet School, Tik Tok, Asos, Bromley by Bow Centre, arfix London, Digital fwd and many more.