Fashion Business Innovation - Barcelona Istituto Europeo Di Design (IED)

Overview

The Master's Programme in Fashion Business Innovation - Barcelona from I Istituto Europeo Di Design (IED) , taught in English, trains professionals capable of managing innovation in the fashion world based on a comprehensive knowledge of it, from the product or service to distribution, branding, marketing or communication. In a complex and constantly evolving market, this programme connects the creative and business sides of fashion to understand the needs of the public and turn them into business opportunities (strategies, brands, products, etc.) with a positive environmental and social impact. To do this, you will delve into current essential aspects of this field, such as ESG criteria, circular economy, inclusive practices, ecodesign or digital transformation. Under the guidance of working professionals, your theoretical learning will be complemented by the development of various projects based on business briefs, giving you a realistic overview of the sector and its different areas of activity.

With a strong design component, the study programme is designed to connect creativity with analytical and managerial vision, taking into account the different business realities, from big brands to start-ups. The study programme addresses three major blocks of knowledge: Fashion business, focused on aspects such as marketing, sales, finance, distribution and supply chain. It also addresses content on fashion culture, semiotics, research or market trends. Innovation in fashion, focused on management principles, practical tools and techniques to develop and implement plans and strategies. Impact of fashion, with an emphasis on the application of sustainable methodologies for the development of businesses, services and fashion practices. Throughout the programme, you will analyse case studies, develop real projects, attend lectures by experts or participate in workshops. At the end, you will complete the Master's Final Project, which will bring together the skills, knowledge and analytical abilities acquired.

Who is this for?

This master's degree is specially designed for professionals or graduates in Marketing and Communication or Fashion Design, as well as in disciplines related to the business area, who want to specialise in the management of innovative projects in the field of fashion.

Why choose it?

A complete and up-to-the-minute learning to address the great challenges of the fashion industry from the management of innovation with a positive impact and at multiple levels. Taught in English and with the city of Barcelona as a backdrop, it will offer you the versatility and multicultural background necessary to train you from a creative and international perspective, which will open the doors to a wide range of job opportunities. In addition, a team of professionals directly linked to the fashion sector will guide your experience, emphasising design work, experimentation, research and a direct connection with the reality of the working world.