Marketing, Consumer Behaviour and Communication, Master | Università IULM - Milan | Milano, Italy
24 months
Duration
9956 EUR/year
9956 EUR/year
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Start date

About

The Marketing, Consumer Behaviour and Communication program from Università IULM - Milan is for working in the field of marketing and brand communication, becoming a brand and product manager, responsible for the sales networks of industrial and commercial companies, manager in the areas of digital marketing or analyst in consulting firms. English-language replica of the master's degree course in Marketing, Consumer Behavior, and Communication, currently undergoing ministerial approval for the academic year 2024/25.

Visit the Visit programme website for more information

Overview

The Marketing Consumption and Communication program from Università IULM - Milan  is an innovative course of study that is divided into three different specializations: the area of Brand Management, the Retail Management sector and Digital Marketing Management.

After attending a common first year, you can choose which specialization to follow to build the professional horizon that best suits your inclinations and that is most in line with your expectations.

The specific objective of the Master's degree course in Marketing, Consumer Behaviour and Communication * is the training of graduates with a specialized knowledge in the management of marketing and communication tools related to the branding and marketing of goods and services in the current social, cultural and economic context, with particular attention to the digital world and new media.

The training course focuses on the tools and methods of analysis that allow industrial, distribution and service companies to optimize their marketing and communication levers and the positioning of their products in the market, at the point of sale and on the web. Such knowledge, deepened with reference to the national and international dynamics related to trade and communication, together with the pertinent legal apparatus, will allow to acquire specific tools for a highly professional management of marketing and communication in three strategic areas, that of brand creation and management, that of its positioning in sales networks, whether owned and third parties, and in the web and digital media.

The training of the student is completed through:

  • a professionalized fieldwork lasting about six weeks during which work groups from each area, coordinated by the head of the same, by a tutor and a tutor company, are confronted with briefs on real problems of the partner companies of the training course.
  • an internship of at least three months at a company in the professional area of reference and/or through a coordinated research activity at a research institute of the University

 This course will provide the necessary skills to work in the fields of marketing and brand communication. Graduates can pursue careers as marketing managers, brand and product managers, CRM managers, responsible for online and offline sales networks of industrial and commercial enterprises, managers in digital marketing, or analysts in consulting firms. Keeping pace with market evolution, the program equips students with the tools to interpret current scenarios and develop a future-oriented vision focused on innovation.

Programme Structure

Courses include:

  • Advanced marketing
  • Digital marketing and multichannel
  • Network companies and consumer practices
  • Data Analysis
  • Competitive Analysis

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English, Italian

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Università IULM - Milan and/or in Italy, please visit Student Insurance Portal.

Other requirements

General requirements

  • High school / secondary education (or higher)
  • The entry qualification documents are accepted in the following languages: English / German / French / Italian / Spanish.
    • Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
    • You must take the original entry qualification documents along with you when you finally go to the university.

    Tuition Fee

    To always see correct tuition fees
    • International

      9956 EUR/year
      Tuition Fee
      Based on the tuition of 9956 EUR per year during 24 months.
    • EU/EEA

      9956 EUR/year
      Tuition Fee
      Based on the tuition of 9956 EUR per year during 24 months.

    Living costs for Milano

    850 - 1450 EUR /month
    Living costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Funding

    In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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    Scholarships Information

    Below you will find Master's scholarship opportunities for Marketing, Consumer Behaviour and Communication.

    Available Scholarships

    You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

    Independent provider
    Grant
    1000000 INR
    Deadline
    Anytime
    Education Future International Scholarship
    Merit-based

    Read more about eligibility

    Education Future
    Location not available
    Independent provider
    Grant
    3500 USD
    Deadline
    15 Nov 2024
    ACES Scholarships
    Merit-based Need-based

    Read more about eligibility

    ACES Education Fund
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    30 Nov 2024
    ServiceScape Scholarship
    Merit-based Need-based

    Read more about eligibility

    ServiceScape
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    30 Nov 2024
    The Smooth Movers Scholarship
    Merit-based Need-based

    Read more about eligibility

    The Smooth Movers
    Location not available
    Independent provider
    Grant
    Various benefits
    Deadline
    14 Oct 2024
    Fulbright U.S. Student Program
    Merit-based Need-based

    Read more about eligibility

    U.S. government
    Location not available
    Independent provider
    Grant
    1350 EUR
    Deadline
    31 Oct 2024
    ELES-Scholarship (Ernst-Ludwig-Ehrlich-Studienwerk)
    Merit-based Need-based

    Read more about eligibility

    Austria’s Agency for Education and Internationalisation
    Location not available
    Independent provider
    Grant
    Various benefits
    Deadline
    31 Dec 2024
    Grants of the Leopold Figl Foundation for students with residence in Lower Austria
    Need-based

    Read more about eligibility

    Leopold Figl Foundation
    Location not available
    Independent provider
    Grant
    33600 EUR
    Deadline
    01 Jul 2024
    Mundus MAPP EMJM Scholarship
    Merit-based

    Read more about eligibility

    Mundus MAPP
    Location not available
    Independent provider
    Grant
    3000 USD
    Deadline
    30 Jun 2024
    Moving Mates Scholarship
    Need-based

    Read more about eligibility

    Moving Mates
    Location not available
    Independent provider
    Grant
    Various benefits
    Deadline
    Not specified
    Erasmus+ - Grants for study mobility
    Merit-based

    Read more about eligibility

    OeAD, Austria's Agency for Education and Internationalisation
    Location not available
    Independent provider
    Grant
    7000 USD
    Deadline
    24 Apr 2025
    Go Global MBA Scholarship
    Merit-based

    Read more about eligibility

    educations.com
    Location not available
    Independent provider
    Grant
    5000 USD
    Deadline
    25 Aug 2024
    Women Scholarship for International Students
    Merit-based

    Read more about eligibility

    educations.com
    Location not available
    Independent provider
    Grant
    5000 CAD
    Deadline
    31 Dec 2024
    Pinsky Law New Venture Development Scholarship
    Merit-based

    Read more about eligibility

    Pinsky Law
    Location not available
    Independent provider
    Grant
    90000 AUD
    Deadline
    Not specified
    World Universities Ramsay Postgraduate Scholarship
    Merit-based Need-based

    Read more about eligibility

    The Ramsay Centre
    Location not available
    Independent provider
    Grant
    3000 USD
    Deadline
    31 Dec 2025
    Scholarship for students with disabilities
    Need-based

    Read more about eligibility

    Anonymous Hope Fund
    Location not available
    Independent provider
    Grant
    12000 USD
    Deadline
    30 Nov 2024
    Tobacco Harm Reduction Scholarship Programme
    Merit-based Need-based

    Read more about eligibility

    The Tobacco Harm Reduction Scholarship Programme
    Location not available
    Independent provider
    Grant
    10000 USD
    Deadline
    31 Jul 2024
    Global Innovation Challenge
    Merit-based Need-based

    Read more about eligibility

    Social Shifters
    Location not available
    Independent provider
    Grant
    8000 EUR
    Deadline
    Not specified
    Erasmus Mundus Joint Masters scholarships
    Merit-based Need-based

    Read more about eligibility

    European Commission
    Location not available
    Independent provider
    Grant
    3500 USD
    Deadline
    15 Nov 2024
    The Bill Walsh Scholarship
    Merit-based

    Read more about eligibility

    ACES: The Society for Editing
    Location not available
    Independent provider
    Grant
    3000 USD
    Deadline
    Not specified
    AAPG Foundation Grants-in-Aid
    Merit-based Need-based

    Read more about eligibility

    American Association of Petroleum Geologists Foundation
    Location not available
    Independent provider
    Grant
    2000 USD
    Deadline
    31 Jul 2024
    The MyUS Community Scholarship
    Merit-based Need-based

    Read more about eligibility

    MyUS
    Location not available
    Independent provider
    Grant
    2000 USD
    Deadline
    20 Aug 2024
    Dermadry Hyperhidrosis Scholarship
    Merit-based Need-based

    Read more about eligibility

    Dermadry
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    31 Aug 2024
    $1,000 All Star Verified Scholarship
    Merit-based

    Read more about eligibility

    Verified Scholarships
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    10 Dec 2024
    PlagiarismSearch 2024 Essay Contest
    Merit-based

    Read more about eligibility

    PlagiarismSearch
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    31 Oct 2024
    $1,500 Annual Video Contest Scholarship
    Merit-based

    Read more about eligibility

    IvyPanda
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    31 Aug 2024
    Florida Rentals Annual Dream Vacation Scholarship
    Merit-based Need-based

    Read more about eligibility

    Florida Rentals
    Location not available
    Independent provider
    Grant
    1000 USD
    Deadline
    30 Jun 2024
    $1,500 Annual Essay Writing Contest Scholarship
    Merit-based Need-based

    Read more about eligibility

    IvyPanda
    Location not available
    Independent provider
    Grant
    965 USD
    Deadline
    Anytime
    Dr. Martin Blank – SYB Scholarship
    Merit-based

    Read more about eligibility

    Shield Your Body
    Location not available
    Independent provider
    Grant
    500 USD
    Deadline
    31 Oct 2024
    CryptoRunner Scholarship
    Merit-based Need-based

    Read more about eligibility

    CryptoRunner
    Location not available
    Independent provider
    Grant
    55 GBP
    Deadline
    19 Jun 2024
    IELTS Morgan Terry Memorial IATEFL Scholarship
    Merit-based

    Read more about eligibility

    IELTS from 6 to 9
    Location not available
    Independent provider
    Grant
    1500 USD
    Deadline
    31 Jul 2024
    Spreadsheet Gladiator Scholarship
    Merit-based Need-based

    Read more about eligibility

    Coefficient
    Location not available

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