Digital Marketing University of Portsmouth

Overview

You can take this Digital Marketing course at University of Portsmouth if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations. 

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability. 

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems. 

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing. 

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career. 

Digital Marketing Master's from the University of Portsmouth key facts

• Develop your marketing, social media and digital skills 

• Specialise in specific areas of digital marketing

• Explore topics including big data, customer experience, social media, marketing ethics and sustainability

• Access opportunities to gain micro qualifications, such as Google Garage

• Use and analyse the same data as professionals in industry

• Kickstart or boost your marketing career

• Learn from academic staff with relevant experience in the field, including research and consultancy

• Draw on our extensive links with the industry and hear from guest speakers

Career development

Almost every industry needs digital marketing experts and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.

You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content. 

Graduates of this course have gone onto roles such as:

• Digital marketing
• Social media
• E-commerce
• Mobile advertising