Charity Marketing and Fundraising City St George's, University of London

Overview

The Charity Marketing and Fundraising programme at City St George's, University of London offers a comprehensive academic framework for individuals aiming to lead within the third sector. This course integrates rigorous theoretical study with practical applications to address the unique challenges faced by modern non-profit organisations. Students develop a sophisticated understanding of how to engage diverse audiences and secure sustainable financial support.

Why Charity Marketing and Fundraising at City St George's, University of London?

Studying at this institution provides access to a prestigious network of industry experts and academic leaders located in the heart of a global financial and philanthropic hub. The curriculum is specifically tailored to the nuances of the voluntary sector, ensuring that graduates possess the strategic mindset required for high-level management. The university's strong reputation for business education enhances the professional credibility of its alumni.

Tuition Fee Breakdown

• International fee: GBP 7620 per full
• National fee: GBP 7620 per full

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum focuses on the core competencies required for effective non-profit leadership and communication. Modules may include:

• Marketing and Fundraising
• Strategic Management
• Finance and Resource Management
• Voluntary Sector Policy
• Social Enterprise
• Research Methods
• Digital Marketing for Non-Profits
• Brand Management

Careers with Charity Marketing and Fundraising

Graduates from this programme are well-equipped to pursue senior leadership roles within national and international NGOs, social enterprises, and charitable foundations. Common career paths include becoming a Head of Fundraising, Marketing Director, or Strategic Consultant within the voluntary sector. The skills acquired allow professionals to transition into executive positions where they can influence policy and drive organisational growth.

The programme also prepares individuals for roles in corporate social responsibility within the private sector, bridging the gap between business objectives and social impact. Alumni often find success in managing large-scale campaigns, overseeing donor relations, and leading digital transformation initiatives for major global organisations.