Overview

This Hospitality Management - Marketing and Management for Luxury Tourism programme from Les Roches will equip you with the knowledge, skills and abilities to devise and lead successful luxury marketing strategies – highly sought after by high-end tourism companies and premium brands.

You will immerse yourself in one of the world’s luxury capitals – Marbella – where you will rub shoulders with like-minded peers in an environment perfectly suited to gaining a deeper insight into the luxury market.

Specialize in marketing management for luxury tourism

Develop a thorough understanding of luxury marketing strategy

Learn how to develop premium brands

Acquire the skills and know-how to enable luxury businesses to succeed

Master the techniques for value creation in luxury

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Programme Structure

Course structure:

Semester 1

Immerse yourself in the world of marketing and luxury. Learn about new innovations and concepts, digital and data-driven marketing and luxury trends.

Short Semester 2

Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.

Semester 3: 6-month Internship or Applied Research Project

A six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants or retail outlets.

Check out the full curriculum

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Key information

Duration

Full-time
- 9 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00

Apply anytime.
Starting 2027-02-01 00:00:00

Apply anytime.

More details

We recommend that you submit your application at least 12-16 weeks before your chosen program is due to start.

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

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4.9/5 student rating

Credits

90 ECTS

Delivered

On Campus

Campus Location

Marbella, Spain

Disciplines

Marketing Hospitality Management Tourism & Leisure View 47 other Masters in Marketing in Spain

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

80

Schedule TOEFL®

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Minimum age: 21
A Bachelor degree is required.
The school accepts documents in English, or one of the Swiss national languages, i.e. French, German and Italian. If not, an official notarized translation in English will be required.

Work experience

Relevant work experience is preferable, but not required.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Les Roches and/or in Spain, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27085 EUR / full

≈ 27085 EUR / full
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

27085 EUR / full

≈ 27085 EUR / full

Living costs

Marbella

Spain

580 - 960 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Management for Luxury Tourism.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Specialize in marketing management for luxury tourism

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Work experience

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Marbella

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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