Overview
Digital Marketing at WMG University of Warwick is growing globally both in terms of annual business investment, and the impacts it has on consumer behaviour.
Overview
This specialism prepares students to effectively utilise Digital Marketing channels (such as social media, search engines, programmatic advertising, and content marketing) to deliver effective digital marketing campaigns. Additionally, the specialism incorporates cutting-edge technologies and techniques for analysing customer data, and achieving digital transformation throughout the organisation.
The research element is worth 33% of your final grade (60 CATs). This project supports you in developing your personal research skills. If you opt for the Digital Marketing specialism, your project should focus on management or technology-related issues in companies involved in digital marketing.
Programme Structure
Courses include:
- e-Business
- Digital Marketing, Strategy and Management
- e-Customer Relationship Management
- Creating a Digital Brand
- Digital Marketing Campaigns
- Big Data and Marketing Technology
- Digital Retail Strategy
- Study, Professional and Analytical Skills
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
Credits
Delivered
Disciplines
Digital Marketing View 225 other Masters in Digital Marketing in United KingdomWhat students do after studying
Academic requirements
English requirements
Other requirements
General requirements
- minimum of a UK 2:1 undergraduate degree (or equivalent).
- Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.
- We accept students from a wide range of academic disciplines onto the MSc in E-Business Management, including (but not exclusively) IT, Media, Communications, Business, Marketing, Data Science, Technology.
- A completed application form and £60 application fee.
- A Personal Statement
- A scan of your transcript (marksheet)
- English language test result
- One reference
- Candidates with professional experience should include their CV with their application.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at WMG University of Warwick and/or in United Kingdom, please visit Student Insurance Portal.
Tuition Fee
-
International
33340 GBP/yearTuition FeeBased on the tuition of 33340 GBP per year during 12 months. -
National
18180 GBP/yearTuition FeeBased on the tuition of 18180 GBP per year during 12 months.
Living costs for Coventry
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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