Marketing Management Lazarski University

Overview

Master's studies in the specialisation of "Marketing Management" are an ideal proposition for you if you want to gain advanced knowledge in effective customer communication, brand building, as well as strategy development and project management. 

Key features

As a student of Marketing Management at Lazarski University:

• you will receive a skills and knowledge about integration marketing, emotional consumer approach and holistic marketing perspective; 
• you will learn how to identify most effective marketing approaches depending on the business models you are working at; 
• you will work on marketing campaigns, brand communication, promotional strategies of advertising and selling the products; 
• you will get knowledge base about the consumer behavior, psychology and trends of the modern market and emotional marketing approach; 
• you will build your own formula of how to properly use creativity, planning, analytical skills and leadership skills to become a leading professional in marketing; 

• you will explore different areas of marketing and get the knowledge in management, such as team management, resource management, creativity management, team management.

Careers

• Public Relations Specialist 
• Sales Manager 
• Communication Manager 
• Market Planning and Pricing Analyst 
• Customer  
• Digital Marketing Specialist  
• Marketing Project Manager 
• Art Director 
• Event Manager 
• Advertising Director