Overview

Throughout the International Marketing by IFM Business School you’ll explore marketing’s critical role in organizations by studying best practices, product and brand analysis, and consumer behavior, all within a global context. The curriculum provides a strong foundation in organizational structures and international marketing practices.

You’ll refine key skills in analysis, negotiation, leadership, and strategy while developing an innovative mindset. Learn to assess markets, analyze competitors, manage projects, and craft cutting-edge communications and strategies to give businesses a competitive edge.

This specialization equips graduates for diverse, high-impact marketing roles in sectors such as product management, advertising, communications, brand management, sales, and international marketing.

Career opportunities:

The innovative approach equips you to thrive in today’s dynamic economy, enhancing your adaptability, marketability, and readiness for premier career opportunities, while fully preparing you to tackle future professional challenges.

• Excellent employment record : the graduates secure key roles in top industries and leading global companies.

• Experiential learning : The MBA blends case studies, group exercises, discussions, projects, simulations for real-world skills.

• Industry connections : Interact with industry leaders, visit top companies, and explore career opportunities.

• Career & workshops : Modern workshops, tailored advice, industry exposure and networking opportunities. 

• Jobs & Internships : We provide access to a variety of useful information : job ads, internship ads, job portals and guidance. 

• Excellent place to work : Switzerland ranks 1st and Geneva is 7th worldwide - Global Talent Competitiveness Index

• Geneva offers a world-class business environment and amazing career opportunities.