Overview

Today more than ever, customers expect personalized experiences, a “transparent” relationship, efficient delivery and immediate satisfaction. There is no doubt that through the managerial management of the service it is possible to improve the Customer Experience and generate an advantage in the new competitive arena where product, quality and price are no longer sufficient to have full customer satisfaction.

Career prospects

The Marketing and Customer Experience Management programme at Luiss Business School puts students on career paths in a wide range of organisations in positions such as:

Customer Experience Consultant
Customer Insights and Journey Specialist
Customer Relationship Management Specialist
Customer Experience Design Specialist
Brand and Customer Specialist
Customer Experience Manager

Accreditation

The Marketing and Customer Experience Management is a one-year Master of Science equivalent to “Master Universitario di I livello” in accordance with the Italian university system.

Programme Structure

Courses include:

Strategy
Accounting
Finance
Business Law
Organization & People Management
Marketing Metrics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-23 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

65 ECTS

Delivered

On Campus

Campus Location

Milano, Italy

Disciplines

Marketing View 31 other Masters in Marketing in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor’s degree or equivalent
Admission test consisting of:
English Test (applicants with valid TOEFL/IELTS scores can be exempted from the English test)
Logic Test—Inductive, Numerical, Deductive (applicants with valid GMAT/GRE scores can be exempted from the Logic test)
Personal interviews

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Luiss Business School and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20000 EUR / year

≈ 20000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

20000 EUR / year

≈ 20000 EUR / year

Living costs

Milano

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Customer Experience Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career prospects

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Milano

Funding

Scholarships Information

Available Scholarships

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