Promotional Media University of Leeds

Overview

But how does promotional communication shape the way we understand the world? Rather than learning specific promotional communication practices, in this course, you’ll critically analyse them and their influence within society from different perspectives.

Your Promotional Media studies will help equip you with the critical, creative and strategic skills valued by employers in the media. For instance, you’ll critically examine the ethics of those who shape the culture of promotion activities, such as PR, marketing communication, and branding. And you’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political comms.

Why study at University of Leeds

• Strong industry connections: Our school collaborates with the likes of the BBC, Ofcom, UK Government and European Commission to understand challenges and inform policy – partnerships and expertise that directly inform your teaching. 
• Fully equipped facilities: The School of Media and Communication is home to a 58-seat cinema, 80 editing bays, a cutting-edge TV studio and an extensive equipment loan service. You’ll also have access to Helix, the University's learning innovation hub for students, staff, and the local community. 
• Guaranteed industry experience: While studying at Leeds, you’ll have the chance to work with clients and gain consultancy experience as part of a 2-week online Global Industry Programme. 
• Learn and live in a key media city: From Channel 4’s national headquarters to a vibrant PR scene, Leeds is a northern powerhouse.  Leeds and Bradford continue to lead in promoting the media too, providing a learning environment full of opportunity.  
• Close to world‑class institutions: Bradford is home to the National Science and Media Museum and the National New Media Collection, giving you direct access to significant film and digital culture archives.  
• Excellent prospects: Graduate from one of the universities most targeted by the UK’s top employers (High Fliers, The Graduate Market Report 2026).