Overview

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation.

The Master in Strategic Marketing and Communication program from IE University is designed for visionary and strategic marketing and communication professionals, and brand managers.

Equipping you with a 360-degree vision of the world of marketing and communications, the program shapes impactful leaders capable of driving business growth through brand management, communication, marketing and reputation management.

The Master in Strategic Marketing and Communication is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to sharpen your creative, analytical, commercial, business, strategic and digital skills.

After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.

Career Booster

After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process.

The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.

Programme Structure

Courses included:

Graphic Design and Photography Workshop

Globalization, Business & Media

Customer-Centric Businesses & Digital Transformation

Entrepreneurship

Strategy

Strategic Marketing

Communication & Brand Consulting

Key information

Duration

Full-time
- 10 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00

Apply anytime.

More details

Rolling Admission

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

95

Schedule TOEFL®

Delivered

On Campus

Campus Location

Segovia, Spain

Disciplines

Marketing View 49 other Masters in Marketing in Spain

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

95

Schedule TOEFL®

Other requirements

General requirements

Bachelor degree from an accredited university (*)

Official university transcripts (certified translation into English or Spanish)

1 page CV/Resume. See example here.

1 essay

2 letters of recommendation

English language certificate – for non-Native English speakers: we accept the TOEFL (minimum score of 95), the IELTS (minimum score of 7), Duolingo English Test (minimum score 130) or a Cambridge Advanced or Proficiency level. A certificate is not required if you completed an undergraduate degree in English. The validity of all previously mentioned English language certificates for IE’s admissions process is two years, from the date you took the exam.

Photocopy of current passport

Passport size picture

Application fee: 150€ (fee is not refundable)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IE University and/or in Spain, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

37000 EUR / full

≈ 37000 EUR / full
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

37000 EUR / full

≈ 37000 EUR / full

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing and Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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