Overview

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation.

About the program

In a rapidly evolving digital world, The Executive Master in Strategic Marketing and Communication is designed for professionals who are looking to upskill and elevate their professional experiences to the next level.

This program from IE University takes the latest advancements in technology and equips you with a 360-degree vision of the world of marketing and communications.

Through a focus on how marketing and communication professionals and brand managers can harness the power of digital platforms, social media and digital strategy, the Executive Master in Strategic Marketing and Communication provides the necessary tools to become an impactful leader in your field and the flexible online and face-to-face format so you can continue your career while studying.

Programme Structure

The first term addresses the fundamentals of marketing communications, with a particular focus on the entrepreneurial and business aspects of the discipline.

The second term builds on the foundations that have been laid, examining the discipline from the perspective of the consumer and addressing the keys to effectively integrated marketing.

In your third term, you will gain hands-on experience while discovering the world of corporate and marketing communication.

Key information

Duration

Part-time
- 15 months

Start dates & application deadlines

Starting 2027-04-01 00:00:00

Apply anytime.

More details

Rolling admission

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

Delivered

Blended

Campus Location

Madrid, Spain

Disciplines

Marketing View 47 other Masters in Marketing in Spain

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

Other requirements

General requirements

Bachelor degree from an accredited university

Official university transcripts (certified translation into English or Spanish)

1 page CV/Resume. See example here.

1 essay

2 letters of recommendation

Photocopy of current passport

Passport size picture

Application fee: 150€ (fee is not refundable)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IE University and/or in Spain, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

27200 EUR / year

≈ 27200 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

27200 EUR / year

≈ 27200 EUR / year

Living costs

Madrid

Spain

745 - 1260 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Need help with your student visa?

Get Visa Support

Get personalized guidance from a certified VFS Global advisor and save 20% through Studyportals.

Avoid common visa mistakes and delays
Know exactly what documents you need
Get a clear checklist tailored to your situation

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Executive Master in Strategic Marketing and Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About