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Marketing Management

Mediterranean College, Athens Campus

M.Sc. On Campus
12 months
Duration
Unknown
Tuition fee
Passed
Unknown
Apply date
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Start date

About

The Marketing Management programme has been designed in collaboration with companies to enhance the managerial and leading skills of the participants and offer them exactly what modern companies require from their executives. 

Overview

It is one of the few programmes that are certified by the Chartered Institute of Marketing (CIM) in the direction of acquiring a Dual Award. This means that along with the MSc programme, students can also obtain the CIM Professional Diploma in Marketing, thus holding a powerful certificate of international recognition. Adittionally, with the necessary work experience they will be able to register in the Chartered Institute of Marketing as an associate or a member and use the distinctive titles of ACIM or MCIM.

The whole Marketing Management programme stresses the significant impact of globalization on consumer behaviour, marketing, branding and the satisfaction of the clients' needs. The programme is structured in a way that students comprehend exactly what marketing is and how it is applied in the real world and they are not simply restricted to theories. The programme content is practical and applied in real businesses by means of case studies, field trips, guest lectures, mini projects and essays.

Career 

The programme graduates have attained the knowledge and the skills required to work in managerial positions in the wider field of marketing, and if they wish to, they can continue their studies for a doctoral degree.

In specific, the graduates can work in:

  • commercial departments of companies and organizations
  • advertising companies
  • media
  • public relation companies
  • market research companies
  • consulting companies
  • non-governmental organizations
  • as self-employed

Accreditation

  • University of Derby, U.K.
  • CIM (Chartered Institute of Marketing)
  • BAC (British Accreditation Council)

Programme Structure

Courses included:
  • Integrated marketing communications mix
  • International/ intercultural marketing
  • Digital marketing
  • Strategic branding in the international context
  • Innovation and technology in brand management
  • Customer value sustainability
  • Consumer behaviour in B2C markets
  • Customer behaviour in B2B markets
  • Decision making models
  • Marketing Strategy, Vision and Leadership
  • Market Research and Development
  • Building a culture of Innovation

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6

Other requirements

General requirements

  • Copy of High School Leaving Certificate “Aployterion” (General or Vocational High School), or equivalent
  • Two (2) passport-sized photos
  • One (1) reference letter (You are advised to use Mediterranean College’s Reference Form Template)
  • Proof of English language competency (IELTS 4.5 level or equivalent)*
  • Academic interview
  • Copy of ID-Card or Passport

Tuition Fee

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Management
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Mediterranean College, Athens Campus

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