Public Relations and Digital Communications

Overview

Public Relations and Digital Communications  course at University of Hertfordshire  entitles you to invaluable resources including free access to online training courses, networking events, as well as leadership panels, masterclasses and training sessions: all of which can enhance your professional profile. You will also get to use the designatory letters to demonstrate your commitment to professionalism and best practice, gain knowledge of the latest market intelligence and industry insight, and more.

About the course

This MA Public Relations and Digital Communications course will enable you to: 

• Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
• Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.  
• Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more. 
• Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.  
• Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers. 

Why choose this course?

This course is a conversion course, making it available to students who have not studied PR at an undergraduate level. It covers the theoretical underpinning of PR practices but will also take your knowledge to an advanced level.  

Our close connection with industry allows our students to meet and learn from industry speakers. We deliberately select a diverse range of inspiring, experienced guest speakers to join us and meet our student community to ensure you are exposed to a broad range of career prospects. This provides the perfect opportunity for our students to build their networking skills and connections. 

In the past, we were delighted to have welcomed: 

• Mandy Pearse, an award-winning public relations consultant 
• Kate Stephenson, an award-winning blogger and promoter of environmental issues 
• Charlotte Jones, who is a global content manager for beauty brands. 

You will also be invited to attend regular networking events in London, as well as internal workshops and talks covering topics such as inclusion, women in business, PR global issues and more. 

You will be taught by influential, committed experts who are widely experienced in the international communications industry. Our staff have extensive experience, from being media practitioners to PR and digital communication specialists in the fields of governmental communication, health communications, media research, general public relations and digital media management.