Digital Marketing The University of Manchester

Overview

The MSc Digital Marketing programme at The University of Manchester provides a robust educational experience tailored for the dynamic marketing environment. This Master of Science degree combines theoretical knowledge with practical application, ensuring students are well-prepared to tackle contemporary marketing challenges. The curriculum is designed to foster critical thinking and analytical skills, enabling students to navigate the complexities of digital marketing effectively.

The University of Manchester is renowned for its commitment to excellence in education, consistently ranking among the top institutions in the UK. The university boasts strong partnerships with industry leaders, enhancing the learning experience through real-world applications and networking opportunities. Facilities such as the Behavioural Research Laboratory and Data Visualisation Observatory provide students with access to cutting-edge resources, further enriching their academic journey.

Syllabus

The course comprises a total of 180 credits, with eight taught modules and an applied digital marketing project. The modules include:

• Marketing Management in the Digital Age
• Current Topics in Digital Marketing
• Market Research in a Digital Context
• Applied Digital Marketing Project
• Customer Behaviour in a Digital Environment
• Digital Content and Omnichannel Marketing
• Retail Marketing
• Services Marketing: Sustainable Customer Experience Management
• Digital Business
• Marketing Analytics
• Responsible Marketing and Ethics
• User Experience (UX) Design and Web Analytics
• Social Media and Search Engine Marketing

This diverse syllabus ensures that students gain a comprehensive understanding of the various aspects of digital marketing.

Careers 

Graduates of the MSc Digital Marketing programme are well-equipped for a variety of career paths within the marketing sector. Many alumni have secured positions in prestigious organisations, taking on roles in digital strategy, campaign management, and data analysis. The skills acquired during the programme prepare students for opportunities in both agency and in-house settings, as well as freelance ventures, ensuring they can thrive in a competitive job market.