International Marketing with Tourism Edinburgh Napier University

Overview

This  International Marketing with Tourism  MSc programme from  Edinburgh Napier University  will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. 

 It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.

The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Career opportunities:

A Destination Marketing Manager is responsible for promoting a specific location, such as a city, region, or country, to attract visitors and tourists. They play a crucial role in driving economic growth and development through tourism by effectively promoting their destination to domestic and international travellers. They must be strategic thinkers, creative problem-solvers, and effective communicators who can work collaboratively with diverse stakeholders to achieve common goals.

Daily tasks and responsibilities in this role may include: 

• Developing marketing strategies

• Brand management

• Market research and analysis

• Visitor services and experience enhancement

• Measurement and evaluation

Accreditation

ACCREDITED BY : The Chartered Institute of Marketing