Global Management and Marketing Lincoln University Canterbury

Overview

The Global Management and Marketing at Lincoln University Canterbury provides students with a sophisticated understanding of how businesses operate within an increasingly interconnected international marketplace. This programme is designed to develop the strategic thinking and analytical capabilities required to lead diverse teams and manage complex brands across different cultural contexts.

Students engage with a curriculum that balances theoretical frameworks with real-world case studies, ensuring they can navigate the nuances of global trade and consumer behaviour. The course structure encourages a deep dive into the mechanisms of international commerce, preparing graduates to address the challenges faced by modern multinational organisations.

Why Global Management and Marketing at Lincoln University Canterbury?

Lincoln University Canterbury offers a unique learning environment that combines academic excellence with a practical, industry-aligned approach to business education. The institution is recognised for its strong links to global sectors, providing students with insights into current industry trends and professional practices that are essential for career progression.

The university's facilities and expert faculty support a collaborative atmosphere where students can develop their professional networks. Studying here allows individuals to benefit from a curriculum that is constantly updated to reflect the shifting dynamics of the global economy, ensuring that the skills acquired remain relevant and impactful in a competitive job market.

Tuition Fee Breakdown

• International fee: NZD 57000 per full
• National fee: NZD 14000 per full

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Global Business Strategy
• Marketing Management
• International Consumer Behaviour
• Strategic Management
• Global Marketing
• Organisational Behaviour
• Market Research
• Supply Chain Management

Careers with Global Management and Marketing

Graduates of this programme are well-positioned for leadership roles in a variety of international settings, ranging from multinational corporations to non-profit organisations. The dual focus on management and marketing opens doors to diverse career paths, including international brand management, global sales leadership, and strategic consultancy.

Many alumni find success as marketing directors, international business development managers, or strategic planners. The skills gained during the course allow graduates to work effectively across borders, making them ideal candidates for firms looking to expand their reach into new geographic territories or optimise their existing international operations.