Overview

The Marketing programme from Reykjavík University will help students master cutting-edge marketing strategies and trends, gaining expertise in designing and implementing innovative, evidence-based strategic marketing plans. They will develop proficiency in marketing metrics and performance evaluation, enabling them to assess ROI effectively. The programme also focuses on market research, brand development, consumer behaviour and customer experience, equipping students to make data-driven decisions, build impactful brands, and create exceptional customer journeys across different platforms.

Quick Facts:

Students will gain a deep understanding of advanced marketing concepts while honing essential skills in analysis, communication, and project management—key to thriving in today’s competitive business landscape. They will master the latest marketing practices and trends, ensuring they remain at the forefront of the field.
Graduates will leave the programme equipped with specialized marketing expertise, alongside a strong foundation in general management and finance, preparing them for a wide range of leadership and specialist roles.
Career opportunities for graduates include roles such as marketing manager, brand strategist, customer experience manager, digital marketing specialist, international marketing consultant, consumer behavior analyst, and other sought-after positions across various industries.

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Programme Structure

Courses include:

International Marketing
Advanced and Digital Marketing
Branding and Strategic Marketing
Consumer Behavior

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 28 months

Start dates & application deadlines

Starting 2027-08-17 00:00:00
- Apply before 2027-04-30 00:00:00 , EEA/EU
- Apply before 2027-01-31 00:00:00 , International

Language

English

TOEFL^® IBT

OR

91

Schedule TOEFL®

IELTS

6.5

IELTS & PTE Test Preparation

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Credits

90 ECTS

Delivered

On Campus

Campus Location

Reykjavik, Iceland

Disciplines

Marketing

Explore more key information

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

91

Schedule TOEFL®

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

English Language Test Score Certificate
Applicants are required to have completed, or be in the final year of, their undergraduate degree for consideration to our graduate programs. For applicants still in their final year, satisfactory completion of their degrees will be conditional for entry.
CV / Resume
Official University Transcripts (hard copy and digital accepted)
2 Letters of Reference
Photocopy of Passport
Personal Statement

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Reykjavík University and/or in Iceland, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

1117000 ISK / year

≈ 1117000 ISK / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

548000 ISK / year

≈ 548000 ISK / year

Living costs

Reykjavík

Iceland

178929 - 290400 ISK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.