Business of Motorsport National Motorsport Academy

Overview

The MA in Business of Motorsport offered by the National Motorsport Academy is a unique programme designed to delve into the commercial intricacies of the motorsport industry. As the world's only online master’s degree dedicated to this field, it provides an exceptional opportunity for students to explore the multifaceted nature of motorsport from a business perspective. The course is structured to cover a wide array of topics essential for understanding the commercial landscape of motorsport, ensuring that graduates are well-prepared for various roles within this exciting industry.

Why Business of Motorsport at National Motorsport Academy?

The National Motorsport Academy is renowned for its innovative approach to education, particularly in the realm of motorsport. With a strong focus on the commercial aspects of the industry, the academy provides students with access to expert faculty and a rich network of industry connections. The programme is designed to enhance students' employability and career prospects, making it an excellent choice for those looking to establish a career in motorsport. The academy's commitment to flexible online learning allows students to balance their studies with other commitments, making it accessible to a wider audience.

Syllabus

The curriculum for the MA in Business of Motorsport comprises a variety of modules that cover critical aspects of the industry:

• History, Sporting & Commercial Structure of Motorsport
• Ethics in Sports Management & Governance
• Commercial Aspects of Motorsport
• Sponsorship Models in Elite Motorsport & The Role of the Media
• Motorsport Brands, Their Extensions & Future Trends
• Change Management
• Virtual Site Visits & Motorsport Business Reflection
• Executive Project

Each module is designed to provide students with a comprehensive understanding of the various components that contribute to the success of motorsport as a business. The programme culminates in an executive project, allowing students to apply their knowledge to a specific area of interest or relevance to their current employment.

Industry Demand

The motorsport industry is a rapidly evolving sector that demands professionals with a robust understanding of its commercial dynamics. Graduates of the MA in Business of Motorsport will find themselves well-positioned to meet the needs of this competitive field, which spans various roles including management, marketing, and sponsorship within motorsport teams, organisations, and events.

Careers with Business of Motorsport

Graduates of the MA in Business of Motorsport can pursue diverse career paths in various sectors, including:

• Motorsport teams and organisations
• Marketing and sponsorship management
• Event management within motorsport
• Consultancy roles in the automotive and sports sectors
• Business development in motorsport-related enterprises

Alumni have successfully secured positions with leading motorsport teams and organisations, showcasing the programme's effectiveness in preparing students for the demands of the industry.