Overview

Marketing and Data Analytics from The University of the West Indies is targeted at graduates from the general business and management-related discipline.

Participants will be provided with a strong grounding in the analytical tools needed to flourish in today’s rapidly evolving, information-driven business environment.

Students at Marketing and Data Analytics from The University of the West Indies will:

Explain how data mining is changing the way businesses understand their consumers and make decisions.

Describe the roles of data mining information about consumers to enhance business decision-making.

Develop an in-depth understanding of the theoretical foundations of marketing and the application of business modelling in Marketing Management; the analysis of marketing decisions, business statistics and forecasting; and marketing research methods.

Develop the capabilities and creativity to design solutions to marketing and business problems using a range of business analysis techniques using adaptable and innovative methods.

Programme Structure

Courses include:

Consumer Behaviour

Marketing for Managers

Marketing Strategy and Product Policy

Marketing Analytics and Modelling

Consumer Analytics

Data Mining for Marketing and Sales

Managing Service Quality

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2027-01-19 00:00:00
- Apply before 2026-10-31 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2027-03-31 00:00:00

Language

English

IELTS

6.5

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Credits

36 alternative credits

Delivered

Blended

Campus Location

New Kingston, Jamaica

Disciplines

Marketing Data Analytics

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

A bachelor’s degree or its equivalent in a relevant discipline, from a university or college acceptable to the University of the West Indies, with a GPA of 2.5 or higher.

Applicants with a GPA lower than 2.5 will be considered if: They have at least (2) years working experience in marketing or a related areas and have professional qualification in a related area, They are successful at an interview conducted by a selected panel determined by the School; and They are able to produce two acceptable letters of reference,

Original Copies of your Supporting Documents

Official Transcript

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of the West Indies and/or in Jamaica, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15000 USD / year

≈ 15000 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

11550 USD / year

≈ 11550 USD / year

Additional Details

National tuition full time/part-time per programme: US $11,550

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Data Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Students at Marketing and Data Analytics from The University of the West Indies will:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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