Overview

Highlights

In large companies, on the other hand, it is normal to have more than one department, with intermediate technicians and heads for each of the product and / or service segments or for each of the marketing areas.

The product manager and / or brand are examples of this type of professionals and result from the marketing specialization. These professionals should be people with strong analytical, organizational and leadership skills and should be able to design and execute global digital marketing strategies.

They are people who have to contact a varied number of people (internal and external to the company), know how to work in a team, have excellent communication skills (oral and written). In addition, their functions require that they be knowledgeable about their environment (economy, competition, consumption habits, trends, technological innovations, etc.) and creative, so that they can devise appropriate, innovative strategies capable of Sales. The Digital Marketing (Evening courses) (Evening Classes) degree is offered Polytechnic of Porto.

Programme Structure

Courses:

Mobile Marketing

Strategic Marketing

Search Engine Marketing

E-Business Project

Marketing Intelligence and Research

Development of Digital Products

Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2025-09-23 00:00:00
- Apply before 2025-07-25 00:00:00 , International

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Porto, Portugal

Disciplines

Marketing Digital Marketing View 14 other Masters in Marketing in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Holders of a bachelor's degree (180 ECTS) or legal equivalent;

Holders of a foreign higher academic degree conferred following a 1st. Cycle of Studies, organized according to the principles of the Bologna Process, by a State adhering to this Process and with the necessary number of credits for this purpose;

Holders of a foreign higher academic degree that is recognized as satisfying the objectives of the degree of licenciado by the scientific body competent of the Superior Institute of Accounting and Administration of Porto;

To have a school, scientific or professional curriculum, which is recognized as attesting capacity to carry out this cycle of studies by the statutorily competent scientific body of the Higher Institute of Accounting and Administration of Porto;

Holders of a Bachelor Degree or Licentiate degree organized in 300 ECTS or legal equivalent.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Polytechnic of Porto and/or in Portugal, please visit Student Insurance Portal.

Tuition Fee

For students covered by the International Student Status, it can vary between 3500 euros and 8000 euros.

Living costs for Porto

556 - 865 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing (Evening courses) (Evening Classes).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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