Strategic Digital Marketing Arden University UK

Overview

The MSc Strategic Digital Marketing offered by Arden UK provides an in-depth look into the future of marketing whilst instilling invaluable research and analytical skills that can be applied to a range of career paths. 

Education

On this master’s programme you’ll explore the most studied theories of marketing whilst diving into best practices in digital communication.

Key Messages 

• Dual Accredited by the Digital Marketing Institute (DMI) & Chartered Institute of Marketing (CIM)​:
• TBC on the benefits to the student
• Learn a balance between marketing strategy and digital delivery:
• This courfse won't pigeon hole students down one route of the other, but will bring a strong understanding of both allowing them to capitalise on this knowledge in the work place
• Everything is representative of the industry, increasing employability:
• Practice based learning all  assessments mimic what you will be doing in the industry e.g. Comms planning module you’ll create a comms plan. Strategy module they undertake a marketing audit and create a strategy plan for a given organisation etc.
• Live cases studies/work on a current business issue a student could create a comms plan for their current company and use their tutor’s industry knowledge to help shape the project
• Written and Taught by Industry Specialists in Digital Marketing​:
• Created to ensure relevance to todays marketing landscape

• Students get to benefit from the experience of their tutors to teach them how to approach the the marketing sector

Why study here?

This course is both locally and internationally focussed giving both UK students and international students the opportunity to explore the challenges of marketing irrespective of country boundaries.  

Accreditation

• Accredited by CIM and DMI
• Digital Marketing Institute​
• Chartered Institute of Marketing 
• Member of AACSB
• Arden University is a member of AACSB International—The Association to Advance Collegiate Schools of Business.