Overview

This Marketing course from York St John University will provide you with a thorough understanding of all of the key marketing principles which are necessary for business success. This includes:

Consumer behaviour

Strategic marketing planning

Brand management

Marketing communications

Digital marketing

You will explore the challenges faced by marketing professionals in today’s competitive and fast moving business environment, and consider how they can be overcome. Engaging with the latest research will give you valuable insight into current debates and developments in marketing. Through projects which help you to apply this theoretical learning to practical situations, you will tackle real issues and questions facing the contemporary marketing world.

Career

This postgraduate course could prepare you for a marketing career in any sector or industry. The leadership skills you will develop will put you in a good position to move into management roles. Innovative, specialist modules such as Data Analytics and the Blockchain will give you the transferable skills needed for a competitive edge in the marketplace. The additional CIM qualification you can gain will also give an additional boost to your career options.

This will give you an advantage in careers such as:

Marketing

Advertising

Market research

Media buying

Social media management

Public relations

Programme Structure

Courses include:

Researching Contemporary Business Issues

Perspectives on Sustainable Business

Marketing Communications

Strategic Marketing Planning

Data Analytics and the Blockchain

The Psychology of Marketing

Digital and Interactive Marketing

Strategic Brand Management

Capstone Project

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-29 00:00:00

Application deadline not specified.

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

75

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

York, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

75

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

2:2 honours degree from a UK ENIC listed institution

If your degree is in an unrelated subject, but you can provide evidence of relevant professional experience, your application may still be considered.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11800 GBP / year

≈ 11800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8600 GBP / year

≈ 8600 GBP / year

Living costs

York

United Kingdom

646 - 1124 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

York

Funding

Scholarships Information

Available Scholarships

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