Digital Marketing York St John University

Overview

• You will learn how to blend digitally focused tactics alongside more traditional marketing tools and practices to capture new customers, build customer loyalty, and provide superior customer service. You will explore the latest digital tools as they become available and assess their relevance. The course includes a module on continued professional development, along with an applied research project to further develop your insights into the application of digital marketing and analytics in practice.
• Learning from academics and student peers from around the world will give you an invaluable perspective. You will cover issues and challenges facing marketers in today’s global business environment. You will learn the key skills, processes, and practices of marketing. During the course you will find solutions to real problems while discussing and analysing them within the learning community with the support of tutors and fellow learners.

Career

• This Digital Marketing  at York St John University degree will help you to to prepare for a PhD or develop your career prospects within humanities or the criminal justice system. It could also take you in a completely different direction, using the many transferrable skills you will develop. These include problem solving, developing arguments, analysing and evaluating information, collaboration, independent working, communication and more.

This will give you an advantage in careers such as:

• Communication

• Marketing

• Stakeholder engagement

• New product development

• Customer services