12 months
13500 EUR/year
6200 EUR/year
Tuition fee
Apply date
Start date


Over the last few years, more and more companies have shifted their marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, Munster Technological University offers an innovative MSc in Digital Marketing Strategy. 



MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled. 

The MSc in Digital Marketing Strategy at Munster Technological University is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective. 

MTU’s panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership. 

All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.

Programme Structure

Courses include:

  • Digital Marketing Environment
  • Strategy for Digital Marketing
  • Social Media Advertising
  • Website Optimisation&Analytics
  • Professional Dev for Marketing
  • Action Research Methods

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

Online Part-time Delivery (12th September):

  • Application Deadline: 9th September  
On-Campus Part-time Delivery (19th September):
  • Application Deadline: 17th September  
On-Campus Full-time Delivery (19th September):
  • Application Deadline: 31st August  
Non EU Applicants On-Campus Full-time Delivery  
  • Application Deadline: 31st May




On Campus, Online

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Munster Technological University and/or in Ireland, please visit Student Insurance Portal.

Other requirements

General requirements

  • Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications). 
  • Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience. 
  • An interview of admission will be held for holders of non-cognate degrees. 

Tuition Fee

To alway see correct tuition fees
  • International

    13500 EUR/year
    Tuition Fee
    Based on the tuition of 13500 EUR per year during 12 months.
  • EU/EEA

    6200 EUR/year
    Tuition Fee
    Based on the tuition of 6200 EUR per year during 12 months.

Living costs for Cork

860 - 1400 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Marketing Strategy
Munster Technological University


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