Digital Marketing Strategy Munster Technological University

Overview

Digital marketing is an ever-evolving field, and the demand for skilled professionals continues to rise. Munster Technological University (MTU) offers an innovative M.Sc. in Digital Marketing Strategy, designed to equip students with essential skills and knowledge to thrive in this dynamic industry. This programme is particularly suitable for those already working in traditional or digital marketing or aspiring to take on senior roles that demand a comprehensive understanding of various aspects of digital marketing. MTU has cultivated a strong reputation for delivering high-quality digital marketing programmes, having built on its experience through numerous short courses in the field. The insights and expertise gained from these programmes are unparalleled, making this master's degree a valuable asset for students. The curriculum is carefully structured to develop critical skills, fostering expertise within a strategic context that is vital for effective digital marketing leadership. The teaching faculty comprises experienced professionals with substantial backgrounds in both local and international companies that excel in digital marketing. This diverse panel brings real-world insights into the classroom, ensuring that students receive a well-rounded education that is both practical and theoretical. Assessment within the programme is project-based, focusing on reports and similar assignments, eliminating the need for final terminal exams. This approach allows students to engage deeply with the material and apply their learning in practical contexts. The M.Sc. is delivered over four semesters, allowing students to balance their studies with other commitments. The first semester includes four mandatory modules that form the Certificate in Digital Marketing. This foundational semester equips students with core digital marketing skills and knowledge. While students can exit with this certificate, many choose to continue to complete the full master's programme, which includes an additional two semesters of on-campus learning followed by a six-month project, often conducted in their workplace. This project is supervised by MTU academics and emphasises practical application. Students have the flexibility to select elective modules that align with their interests and strengths. The programme also features a professional development module that provides additional learning opportunities in the early stages. Participants can choose to study entirely online or attend classes on campus, but they cannot switch between the two formats. In terms of course content, students will develop essential analytics skills using tools like Google Analytics, AdWords, and Facebook Insights. They will also enhance their creative abilities through social media, video production, and visual storytelling. No prior technical knowledge is required, as the programme is designed to build these skills progressively. The inclusion of guest lecturers from various esteemed organisations further enriches the learning experience, providing students with insights from industry leaders. The modules covered in the programme include:

• Digital Marketing Environment
• Social Media & Digital Advertising
• Website Optimisation & Analytics
• Strategy for Digital Marketing
• Integrated Strategy & Planning (part 1 of 2)
• Digital Advertising & Analytics
• Professional Development for Marketing
• The Digital Consumer
• E-Commerce & Goal-Driven Sites
• Integrated Strategy & Planning (part 2 of 2)
• Search Engine Optimisation & Analytics
• Action Research Methods
• Digital Brand Development
• Lead Generation & Sales
• Applied Digital Marketing Project (Action Research or Research)

For prospective students, the entry requirements typically include a minimum of a H2.2 degree in a related field, although those with significant professional experience in non-cognate areas may also be considered. The tuition fees for the programme are set at €7,500, which can be paid over the duration of the two years. An acceptance fee of €550 is required upon receiving an offer, which will be deducted from the total course fee. Visit the Fees and Funding section for a breakdown in your local currency.