Marketing Strathclyde Business School

Overview

The MSc in Marketing at Strathclyde Business School offers a comprehensive education in marketing, combining core theoretical frameworks with practical applications. With a focus on research-led teaching and industry collaboration, this programme prepares students to address significant challenges in marketing and society. The Department of Marketing, one of the first established in the UK, boasts over fifty years of research excellence and innovation. The programme is particularly suitable for non-business graduates, providing a robust foundation in marketing theory and practice while addressing contemporary ecological and societal issues.

Why Marketing at Strathclyde?

Strathclyde Business School has earned accolades such as UK University of the Year and Scottish University of the Year, underscoring its commitment to quality education. The school is triple-accredited by AACSB, EQUIS, and AMBA, ensuring a high standard of teaching and research. The department fosters strong industry connections, enhancing students' learning experiences through collaborations with leading organisations.

Tuition Fee Breakdown

The tuition fees for the MSc in Marketing are as follows:

• National Students: £16,800 per year
• International Students: £31,100 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme comprises six core modules, which are:

• Strategic Marketing Management
• Consumer Behaviour
• Marketing Research in a Digital Age
• Brand Management and Strategy
• Social Responsibility & Sustainability
• Key Skills

In addition to core classes, students can select from a range of elective modules, which may include:

• Artificial Intelligence in Marketing
• B2B Key Account Management
• Contemporary Consumers
• Destination Marketing Management
• Export Marketing
• Integrated Marketing Communications
• International Culture & Heritage Marketing
• International Services Marketing
• Managing Tourism Resources
• Retail Marketing Management

In the final semester, students will undertake a capstone research project, choosing between a theory-based dissertation or a practice-based industry project, allowing them to apply their learning in real-world contexts.

Careers with Marketing

Graduates of the MSc in Marketing programme are well-equipped for various roles in the marketing sector. Alumni have successfully secured positions in diverse industries, ranging from consumer goods to digital marketing. The programme emphasises employability, providing students with essential skills and networking opportunities through collaborations with industry leaders. The dedicated careers service at Strathclyde supports students in their job search, offering seminars, CV assistance, and interview preparation.