International Marketing Coventry University

Overview

Students come to the International Marketing programme at Coventry University from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career. 

Quick Facts:

• Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.
• Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
• In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability.