Overview

Students come to the International Marketing programme at Coventry University from a range of backgrounds and for a variety of reasons. Perhaps you’ve been working for some years but want a change of direction, or need a higher qualification to progress your career.

Quick Facts:

Alternatively, you might want to start your own business, or help your business to grow. Or you might have just completed your undergraduate studies.
Whatever your interest in this course, you’ll learn the leading current theories around strategy, leadership and finance, as well as specialist knowledge in marketing management and techniques. You’ll have plenty of opportunities to gain exposure to the world of marketing in practice, applying your learning in order to sharpen your practical skills and be career-ready by the time you graduate.
In addition to gaining academic skills and knowledge, MBA students have the opportunity to undertake a professional development programme designed to develop career plans, improve professional skills, and increase employability.

Programme Structure

Courses include:

Strategic Management

Marketing in a Global Age

Managerial Finance

Leading in a Changing World

Digital Marketing

Buyer Behaviour Analysis: the Psychology of Buying

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00

Apply anytime.

Language

English

IELTS

6.5

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4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Coventry, United Kingdom

Disciplines

Marketing International Business Master in Business Administration (MBA) View 423 other Masters in International Business in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A second class honours degree (2:2) or equivalent.

Applications from candidates with relevant experience will be considered on an individual basis. Work experience is desirable but not essential.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20350 GBP / year

≈ 20350 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

20350 GBP / year

≈ 20350 GBP / year

Additional Details

EU

£20,350 per year with EU Support Bursary

£20,350 per year without EU Support Bursary

Living costs

Coventry

United Kingdom

656 - 1057 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Coventry

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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