International Marketing Management Manchester Metropolitan University

Overview

Marketing encompasses a wide range of subject areas. On this International Marketing Management course from Manchester Metropolitan University, you’ll learn about marketing in the international, global and operational context. You’ll develop a broad range of knowledge and skills across marketing, with a particular focus on global markets. These skills include research and insight, communication and networking ability, creativity and writing, planning and teamwork. 

The units you’ll study are enriched by internationally renowned and research active academics. Our team are experts in their respective fields, particularly in business-to-business and place marketing, with extensive industry experience. 

You’ll critically explore topics such as branding, marketing planning, digital communications and more during a selection of core units. You’ll further explore the challenges and opportunities of the global external environment to enrich your insights around the application and evaluation of key marketing principles. You’ll gain the ability to understand market changes and apply this to the development of international marketing plans and strategies. 

We’ll also help you develop personal and professional marketing skills, including an optional one-year internship in industry, so that when you graduate you are prepared to take your next step towards an exciting and vibrant career in international marketing. 

Career

With the skills you’ll develop, you’ll open up a variety of career opportunities.

Our former Marketing graduates are working in many sectors, from advertising agencies to pharmaceutical companies, and financial and legal services to fast moving consumer goods, in roles including:

• Global Digital Marketing Specialist, BP

• Media Executive, MediaCom 

• Managing Director, Run Creative Ltd

• Director of Client Services, Building Blocks (UK) Ltd

• Consultant to the CEO, Athens Urban Transport Organisation

• Assistant Media Scheduler, BBC Radio 1/1Xtra, Radio 4 and Asian Network