International Fashion Marketing The University of Manchester

Overview

The MSc in International Fashion Marketing at The University of Manchester offers an exceptional opportunity to specialise in the dynamic field of fashion marketing. This course is tailored for individuals seeking to enhance their strategic skills within a competitive sector. Over the duration of 12 months, students will engage in an immersive learning experience that combines theoretical knowledge with practical application, preparing them for a successful career in the fashion industry.

The University of Manchester is renowned for its strong academic reputation and innovative research, particularly within the School of Natural Sciences. The university's commitment to social responsibility and sustainability is reflected in its curriculum, ensuring that students are not only equipped with the necessary skills but also understand the broader impact of their work. The state-of-the-art facilities at the new Home of Engineering and Materials provide an inspiring environment for creativity and innovation.

Syllabus

The course structure includes a variety of modules designed to provide a comprehensive understanding of fashion marketing:

• Fashion Consumer Behaviour
• International Fashion Marketing
• Research Methods
• Contemporary Issues in Fashion and Textiles
• Fashion Marketing Communications
• Strategic Brand Management
• Dissertation
• Respect and Dignity at Manchester

This diverse syllabus ensures that students develop critical thinking, analytical skills, and practical knowledge essential for success in the fashion marketing landscape.

Careers 

Graduates of the MSc in International Fashion Marketing enjoy excellent employment prospects, often securing roles as buyers, marketers, or in public relations. Notable companies that have employed alumni include IBM, Marks and Spencer, Burberry, and ASOS. The course is designed to connect students with industry professionals, enhancing networking opportunities and facilitating entry into various sectors of the fashion industry.