Overview
In contrast to traditional methods of communication, digital technologies and platforms facilitate greater consumer interactivity and empowerment. In a highly competitive and connected global marketplace, the unique properties of digital technologies can therefore present both opportunities and challenges for firms.
Increasingly, marketing and communication professionals are expected to embrace digital channels to encourage customer and partner engagement. Equally, professionals in technical roles are now required to apply their digital skills and expertise more strategically to drive business value.
Recognising the vital role of digital tools for effective organisational and business communication, and the growing importance of open, collaborative working practices, this course combines expertise from both technical and communication disciplines to provide an enriching and multidisciplinary learning environment.
Specifically, this Digital Marketing Communication and Leadership course at Ulster University will provide you with the opportunity to:
- critically assess the changing business and technology landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age
- compare and contrast a variety of digital technologies and marketing communication approaches
- strategically apply the latest digital marketing communication tools and services to achieve business communication objectives in support of organisational goals.
Career options
This course enables both practicing and aspiring professionals in the business, marketing, communication and information technology sectors to better understand how to leverage digital technologies and services to achieve competitive advantage.
Programme Structure
Courses include:
- Leadership in Brand and Organisational Transformation
- Digital Campaign Planning and Management
- Research Methods
- The Digital Consumer
- Data Analytics for Digital Marketing Communication
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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Language
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Credits
Delivered
Disciplines
Digital Marketing Leadership View 215 other Masters in Digital Marketing in United KingdomWhat students do after studying
Academic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Ulster University and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- This course is suited to you, if you are a recent graduate or are already in employment or have relevant work experience and wish to enhance your existing skills.
- You will normally have gained a Second Class Honours degree, or above, in Communication, Media, Business, Marketing, Information & Communication Technology or a cognate area.
- If you do not meet the academic criteria outlined above, but have substantial and significant experiential learning, a portfolio of written evidence may be considered as an alternative entrance route, and you should contact the Course Director for further information.
Tuition Fee
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International
17810 GBP/yearTuition FeeBased on the tuition of 17810 GBP per year during 12 months. -
National
7000 GBP/yearTuition FeeBased on the tuition of 7000 GBP per year during 12 months.
Living costs for Belfast
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing Communication and Leadership.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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