International Marketing Queen Margaret University

Overview

The MSc International Marketing at Queen Margaret University is a postgraduate taught degree that builds advanced knowledge and practical skills in global marketing strategy, brand development, consumer behaviour, digital marketing and international market analysis. You’ll explore how organisations create, communicate and deliver value in diverse global markets, while developing expertise in market research, strategic planning, digital tools and marketing analytics. The programme combines academic insight with real-world case studies and project-based learning, preparing you to make data-driven decisions and lead marketing initiatives across borders.

Queen Margaret University (QMU) is recognised as the Herald Scottish Higher Education Institute of the Year 2025, reflecting its commitment to excellence in education. The university boasts strong partnerships with various organisations and professional bodies, enhancing the learning experience for students. Facilities include modern classrooms and access to industry-standard resources, ensuring that students are well-prepared for their future careers.

Syllabus

The MSc in International Marketing encompasses a diverse range of modules designed to provide both theoretical knowledge and practical skills. The core modules include:

• Contemporary Issues in Business and Society
• International Marketing
• Digital Communications
• Consumer Behaviour and Global Branding
• Data Analytics for Management Decision-Making
• Marketing Innovation and Campaign Management
• Strategic Management
• Research Methods: Problems and Solutions

Additionally, students will choose a capstone module from options such as Business Consultancy in Practice, Business Incubation, or a Dissertation, allowing them to tailor their learning experience.

Industry Demand

The demand for skilled marketing professionals continues to grow across various sectors, including technology, healthcare, and finance. Graduates of the MSc in International Marketing will be well-equipped to meet this demand, having gained a comprehensive understanding of global marketing strategies and consumer behaviour.

Guaranteed Work Experience

The Business Consultancy in Practice module offers students the chance to engage in real-world consultancy projects, providing invaluable experience that enhances employability. This hands-on approach allows students to apply their theoretical knowledge in practical settings, bridging the gap between academia and industry.

Careers 

Graduates of the MSc in International Marketing can expect to find opportunities in various roles, including:

• Marketing Manager
• Brand Manager
• Product Marketing Manager
• Marketing Consultant

Alumni have successfully secured positions in marketing agencies, non-profit organisations, and corporate marketing departments across the UK and internationally, demonstrating the course's effectiveness in preparing students for their careers.